July 6, 2017
Did you ride your bike to work today and wish your pants weren’t so hot and constricting? Gary Lennet thought the same thing so he created the ultimate brand, DUER. With multiple years of experience in the fashion industry he designed a performance pant that is geared toward active lifestyles. He first introduced his new brand through a kickstarter fund and pop up stores, shortly after opening a retail location in Gastown. Along with DUER he rebooted Dish women’s jeans, a brand that was popular several years ago.
Dish and DUER’s performance pants are designed for function but don’t dismiss fashion and comfort. The innovative fabrics combine polyester, cotton, spandex and Tencel with integrated Coolmax fibers and moisture wicking technology. When designing the retail store Gary wanted to bring the adventure in and create a unique shopping experience for customers. He incorporated a playground to test out their products in a playful way were staff encourages customers to jump, climb and stretch in their pants. A year after opening it was time for expansion as sales, product lines and the team are growing at a rapid rate. Together Janks Design Group and Dish & DUER came up with some ideas on how to add more retail and test areas while keeping room for an office area for 20 plus employees.
To maximize space, we utilized the buildings high ceilings and built a treehouse! Continuing the existing wooden structure and pipe details helped to seamlessly blend the 2 sides together. The wooden treehouse has a pull-down door that leads up to a suspended net 8 feet off the ground for you to walk, crawl or chill out in. Underneath ample room was free for custom built retail racks and tables for display. To divide the retail and office areas the net was brought all the way to the floor. This creates a partition but keeps the view open to see the team creating away. Extra changerooms and mirrors were added with soft synthetic grass underfoot.
If you are looking for a different shopping experience…. this store is for you! Have a little adventure playing and climbing around and walk out with an amazing transitional pant that will take you from your bike, to work to dinner!
Dish & DUER @ 118 W Hastings St, Vancouver, BC