Retail shopping in BC – online or in store?

Retail shopping in BC – online or in store?

Online shopping has been dominating the retail world for the past 5 years leaving many stores and franchises to unfortunately crash and burn. Lately though many brick and mortar stores have been popping up and making a come back.

Browsing online has the obvious lure of providing convenience for people with time constraints and busy schedules. Orders are delivered right to your door step and no endless lines, cramped change rooms or sales clerks to deal with. Also, if you’re a bargain hunter, deals are much easier to find.

This surge has pushed retailers to create a bigger emphasis on the experience from start to finish.  To lure consumers back in, products and environments are showcased with unique visuals and excellent customer service is provided to be a more personal encounter.

With people’s habits and lifestyles ever changing, which direction do you think the industry is headed? Will the in-store experience continue to grow or  just a luxury for most?

Read how a few BC retailers weigh in on the subject and featuring one of our recent projects Dish & Duer!

https://www.bcbusiness.ca/6-ways-to-engage-consumers-from-retail-to-marketing