Social Media’s Influence on Restaurant Interior Design
With the rise of social media, in particular, the photo-sharing app Instagram, interior design has never been more important for the restaurant industry in Vancouver. Roughly 1 billion people actively use Instagram and it has become an incredible marketing tool for many businesses, including interior designers.
Delicious food may attract your customers, but instagrammable restaurant interior design features could bring in a whole new demographic of visitors. Social media has a great influence on people’s perceptions and attraction to restaurants, and if they know you are photo-friendly, they will definitely want to book a reservation.
Whether that’s a mural that your guests can stand beside, a cozy nook filled with plants, or an eye-catching neon sign hanging overhead, our team at Janks Design Group is going to explain how exactly social media has changed the way we address restaurant interior design.
The professional interior designers at Janks Design Group have extensive knowledge about the changing interior design trends in the restaurant industry and know how to create a unique and instagrammable space.
You Can’t Get a Good Photo without the Right Lighting
How exactly has Instagram changed the way we, interior designers, think about a restaurant space? Well, because we know that most of your customers are likely going to have an Instagram account or simply enjoy taking pictures, we work to create an environment that has plenty of photo opportunities.
Lighting can play a big role in the aesthetics of your restaurant’s interior design. There are many types of lighting styles, from ambient to task lighting, but it all depends on the kind of mood you want for your restaurant.
One of the first things that will ruin a photo is bad lighting. People can be too shy to use the flash on their cameras, so they will miss out on an instagrammable moment, and therefore your business will miss out on free social media marketing.
People love taking photos of their food as soon as it gets placed on their table, perfectly untouched. Putting spotlights over each table is a small detail, but will make a big difference. Our team of experienced interior designers did this at Yugo, a Japanese and French fusion Vancouver restaurant.
While many restaurants want to set the mood with dim, romantic lighting, it is not helpful for taking photos.
As professional interior designers, we can ensure good quality lighting for photos, as well as maintain your brand throughout the space. We will establish a balance, incorporating plenty of natural light throughout while providing warm tones with artificial lighting.
Decorative lighting can also be used to make your space more instagrammable. A popular lighting fixture is the neon sign. They look great in photos and can be a signature for your restaurant, a symbol that people will recognize on social media and will want to come experience in person.
You can be bold with a neon sign by incorporating humour or something that speaks to the current generation. This will evoke a reaction from your customers and just might encourage them to take a picture. This has been a proven tactic in the city of Vancouver which boasts a young nightlife culture.
Get Creative with your Restaurant Interior Design
Your restaurant’s design can increase business as it attracts more visitors because it stands out from other restaurants. Our professional interior designers at JDG can create instagrammable features that will make people want to wait in line, just so they can grab a photo with their meal.
Fun and creative interior design elements are great for restaurants because they add colour and texture, and when combined with the right lighting and decor, pull everything together. Here are just a few:
Murals
Once our interior designers have finished creating an instagrammable interior space, you can reflect your brand’s creativity and design on the outside.
The team of professional interior designers at JDG helped create the mural for Dandy’s Ice Cream in Regina, Saskatchewan. It reflects their brand colours and stands out in the space, making it a perfect backdrop for photo opportunities.
Murals are a great addition to the exterior of your restaurant. It will attract people walking by and give customers something to do while waiting for a table. These colourful artworks make for the perfect backdrop and are specifically designed to incorporate a person’s body in the photo, such as angel wings for example.
Tile
A trend that we have been continually seeing is beautiful and intricate tile in restaurant interior design. Tiles can be a colourful accent that adds to the overall aesthetic of your space.
If you own a modern-style restaurant that utilizes bright colours, florals, and patterns, then tile can add the flare you are looking for, while looking great in photos.
Plants
People typically love nature and incorporating plants into your restaurant’s interior design is a good idea. We added plants to the Earnest Ice Cream North Vancouver location because it paired perfectly with the other elements of biophilic design such as the wooden accents.
You can read more about how to incorporate organic and natural design in our article on biophilia.
We are an interior design firm located in Vancouver, British Columbia, specializing in the design of residential and commercial spaces.
If you are looking to create a memorable dining experience for your guests and utilize the power of social media marketing, the team at Janks Design Group can make your Vancouver restaurant interior, an instagrammable space.
